THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS

THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS

THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS “Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission. Overwhelming demand from new patrons of luxury tells us the time is now right to apply this assertive, confident and powerful attitude to Dawn and open this truly transformative presence to the world.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars At the Geneva…

THE WORLD’S MOST LUXURIOUS FOUR-SEATER SUPER-LUXURY DROPHEAD?

THE WORLD’S MOST LUXURIOUS FOUR-SEATER SUPER-LUXURY DROPHEAD?

Gathering on the sun-drenched Western Cape of South Africa, the world’s most esteemed motoring journalists were in attendance to sample Rolls-Royce’s latest model, Dawn. With keys in hand and open roads beckoning the setting was perfect to experience the marque’s ‘sexiest’ car ever. The general consensus among these most respected commentators is that the Rolls-Royce Dawn is the most luxurious four-seater super-luxury drophead. On evaluating the car in one of the world’s most beautiful and social hot spots, journalists have been unequivocal in their praise for the new Rolls-Royce. Dawn offers the most uncompromised open-top motoring experience in the world and begins a new age of super-luxury motoring, designed from the road up to deliver a striking, seductive encounter. Quotes include: “As the product of a 112-year-old company that defines luxury like no other brand in the world, the Dawn is unquestionably a triumph. Perhaps,…

Rolls-Royce Dawn: Their Sexiest Model Ever?

Rolls-Royce Dawn: Their Sexiest Model Ever?

Rolls-Royce Dawn: Their Sexiest Model Ever? The new Rolls-Royce Dawn is almost with us and most of the promotional activity from Goodwood has suggested that it is the sexiest model the marque has ever created.  A bold claim indeed.  When I first read that statement, my mind immediately began racing through the fabulous selection of vehicles that have confidently adorned the enigmatic silver lady.  Several standouts stuck; the Silver Cloud (I & II in particular), the Corniche I to IV, the original Phantoms and of course the very exclusive Silver Dawn Convertible, of which  only 28 were built!  Given that the new Dawn is a drophead, I’m naturally drawn to comparing it to the drophead models. Lets begin with my favourite pre-BMW design, the Corniche.  Although the Corniche and it’s hardtop sister, the Silver Shadow, had a somewhat more ‘boxy’ design than it’s predecessors,…

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