THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS

THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS

THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS “Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission. Overwhelming demand from new patrons of luxury tells us the time is now right to apply this assertive, confident and powerful attitude to Dawn and open this truly transformative presence to the world.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars At the Geneva…

ROLLS-ROYCE CELEBRATES SUCCESSFUL 2017 GOODWOOD FESTIVAL OF SPEED

ROLLS-ROYCE CELEBRATES SUCCESSFUL 2017 GOODWOOD FESTIVAL OF SPEED

ROLLS-ROYCE CELEBRATES SUCCESSFUL 2017 GOODWOOD FESTIVAL OF SPEED Rolls-Royce Motor Cars celebrated a successful Goodwood Festival of Speed over the weekend, with a significant presence throughout the event. The highlights: Dawn Black Badge The Festival of Speed served as the perfect staging point for the global unveiling of the Rolls‑Royce Dawn Black Badge. Unveiled in the spectacular setting of the Rolls-Royce display area on the Laundry Green, Dawn Black Badge, flanked by its siblings Wraith Black Badge and Ghost Black Badge, drew huge crowds throughout the weekend. Dawn Black Badge stands as the most luxurious, social space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments. The car shown was presented in a deeply intense shade of black, created…

ROLLS-ROYCE MOTOR CARS TO OPEN EIGHTH UK SHOWROOM, IN LEEDS

ROLLS-ROYCE MOTOR CARS TO OPEN EIGHTH UK SHOWROOM, IN LEEDS

ROLLS-ROYCE MOTOR CARS TO OPEN EIGHTH UK SHOWROOM, IN LEEDS Rolls-Royce Motor Cars has announced that Leeds is to be the location for its next, all-new showroom – the super-luxury brand’s eighth dealership in its home market. Due to open in the first half of 2018 under the management of Stratstone, one of the UK’s leading premium dealer groups, Rolls-Royce Motor Cars Leeds will serve customers across the North of England. It will offer both new and Provenance Pre-Owned Rolls-Royce cars, as well as full aftersales services. Construction of the purpose-built showroom will commence later this year, and once operational will create a number of new jobs. The opening of Rolls-Royce’s eighth UK showroom will help the marque expand its presence in its domestic market, and signals its confidence in continued long-term sustainable growth in its home market. James Crichton, Regional Director, Rolls-Royce Motor…

ROLLS-ROYCE BLACK BADGE ARRIVES IN HONG KONG

ROLLS-ROYCE BLACK BADGE ARRIVES IN HONG KONG

Rolls-Royce Black Badge Arrives In Hong Kong Rolls-Royce Wraith Black Badge and Ghost Black Badge, first unveiled at the 2016 Geneva Motor Show, are today presented together for the first time in Hong Kong. Rolls-Royce Black Badge speaks to the darker, more assertive, confident and demanding aesthetic of a new breed of Rolls-Royce customer – today’s generation of young, self-empowered, self-confident rule-breakers who are uncompromising and unapologetic in their choice of living and lifestyle. Their predecessors include Howard Hughes and our own Charles Rolls and they follow the road less travelled and live the unconventional life, darkly obsessed by their own pursuits and accomplishments from which they derive a pure adrenaline rush. At a luncheon celebrating the start of the Lunar New Year, Paul Harris, Regional Director for Rolls-Royce Motor Cars in Asia Pacific, said, “Rolls-Royce Black Badge is a creature of the night…

Rolls-Royce Introduces Black Badge

Rolls-Royce Introduces Black Badge

Rolls-Royce Introduces Black Badge Once-upon-a-time Rolls-Royce introducing a factory created concept such as Black Badge would have been considered sacrilege.  But times have changed and there are new owners at the helm that recognise that the marque must cater to the younger customer that seeks a sportier edge. We live in a world that functions faster, operates 24/7 and where the leaders in their chosen fields drive on in the endless pursuit of greater, more impactful, accomplishment. “Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world.Technically and aesthetically Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more…

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